Jennifer Douglas is a literary publicist who believes in the right of equality for all authors. With a vision of a world where positivity is the norm and negativity is long forgotten Jennifer works alongside authors creating a marketing and publicity plan that meets the needs of the individual.

With years of experience in publicity, public relations and the marketing industry, which includes working with Allen and Unwin and Palmer Higgs Publishing, Jennifer has become a well sort after reviewer. To work with Jennifer is to know you are working with someone who will not hold back on being open and honest about your book and its marketing possibilities.

Having undertaken many courses in writing and poetry over the years Jennifer has a vast knowledge in the field of writing and reviewing, being able to provide an efficient, effective and professional service. As a qualified Early Childhood Educator and a home educating mum with over 16 years experience, she has a passion for quality children's books and educational resources.

Having spent 6 years as the founder and managing editor of two magazines, Good Gabble and Rattling Reviews, Jennifer has an eye for marketing and sales, knowing what the consumer is looking for and how to reach them. She works individually with each client meeting their needs and the needs of their product. She has many years experience in critiquing websites, placing herself in the shoes of the consumer who is browsing. Many clients return time and time again knowing they will be receiving an honest, open and non judgmental review or critique. Jennifer prides herself on providing a friendly, non threatening and personal service. Her clients are able to contact her personally throughout the whole review process.

For further information on the services Jennifer offers please visit her website www.jenniferdouglasliterarypublicist.com. This blog is a review base only.

Monday, October 1, 2012


*as published in issue 7 Sept 2012 Rattling Reviews Magazine

Rattling Reviews Magazine  

Organically Teasing and Tantalizing the Tastebuds

Waking up at five am is not for everyone but with the five:am organic yoghurt range mornings are surely made easier.

Surfer and long time yogi David Prior was inspired to create a product that allowed him to have a clear ecological conscience during one of his early morning moments of clarity. Thus was born five:am – the new purely organic yoghurt range that preserves the environment through every aspect of the production process.

“It’s just as much about what’s not in our food as what’s in it – there are no hormones, antibiotics, herbicides or pesticides used in our yoghurts. Better yet, five:am allows indulgence without regret as part of a healthy, active lifestyle,” says the chief yoghurt dude.

The range boasts six delicious flavours including vanilla bean, Greek style and low-fat mango prepared to perfection within the uncompromising confines of a natural manufacturing process.

The yoghurteers behind the latest organic offering have refined their yoghurt technique to create yoghurts free from gluten, gelatine, preservatives and starches with no artificial colours, flavours, stabilisers or sweeteners.

Proudly Australian owned and operated, five:am uses only the best natural and organic ingredients, sourced locally from fourth generation West Gippsland farmers Peter and Wendy Wallace.

Not surprisingly, the Wallace’s daily routine starts around 5AM also, as they prepare to milk the 160 Friesian cows that roam freely around the farm, helping themselves to minerals found at the “breakfast bar” on the sprawling property. The cows are so much a part of the family that each has its own name.

This self-serve philosophy is one of the key differences between milk (and ultimately yoghurt) provided from organic farms.

“Cows know what they need. They’ll go and select herbs and minerals that have the nutrients they need to ensure themselves and their milk are healthy,” says master milk maiden Wendy Wallace.

“For us, organic farming is about remembering how our grandfathers generation farmed, rather than implementing new technology. It’s about getting back to nature, understanding how it works and how to work for it.”

“The milk our cows produce each day has the same cream component as conventional milk minus the toxins, meaning they don’t end up in people’s cereal bowls. Yoghurt lovers will notice the difference in the richness and freshness straight away” she explains.

Prior agrees, noting, “not all yoghurts are created equal. The power of pure, organic yoghurt is to indulge without regret.”

OMG! I am in coffee heaven, where my first reactions when I tried the five:am coffee bean organic yoghurt. Soft on my palette yet aromatically tantalizing the yoghurt danced on my tongue as the coffee flavour hit the spot. What a way to start the day or brighten it mid way with a natural high, without the guilt. Five:am Coffee Bean organic yoghurt provides the smell of a fresh cup of coffee, teasing your nose follicles as you eat. I found the individual serving of 170g just enough to satisfy the stomach and leave me with the feeling of 'aaah! That was good'.

With my five:am coffee bean experience sitting freshly on my mind I felt a need to explore the full range on offer. Not to be disappointed I soon went from flavour to flavour. From Strawberry to Vanilla Bean, Honey + Cinnamon and Natural, I found them all to be soft on the palette with just the right amount of flavour. Five:am organic yoghurt was enjoyed by my whole family. With the new squeezy range now in stores even the little ones can get their taste buds tantalized. My five year old kept coming back for more and more, to the stage that I had have to limit the amount she can have a day.

So what did some of our Rattling Reviews team have to say about five:am.

“ A smooth, light and tasty texture. Being lactose intolerant I don't eat a lot of yoghurt but the five:am coffee bean yoghurt left me cursing my intolerance, wanting to be able to experience the guilt free indulgence time and time again” - Samantha Lo

“I am a regular yoghurt eater, usually making my own. I thought five:am was very smooth and creamy. I liked the vanilla bean and natural best. The strawberry was nice as was the Honey + Cinnamon but I wouldn't eat the coffee bean because I am not a coffee drinker. I look forward to trying the natural yogurt in some recipes.”- Joan McNamara

“I am not a yoghurt eater so was not keen to try five:am. To my surprise I quiet enjoyed the taste and texture, with the vanilla bean and natural being the best.  Five:am have changed my  ideas about yoghurt.  I can confidently say I would be satisfied eating five:am one on a regular basis.” - Terry McNamara

Flavours and sizing ranges from the 700gram tubs (RRP$6.49) of Vanilla Bean, Honey + Cinnamon, Natural and Greek style through to the delicious 170gram Low Fat Strawberry, Honey + Cinnamon, Low Fat Mango, Low Fat Blueberry, Vanilla Bean and Coffee Bean (RRP$2.29). All packaging is 100 per cent recyclable.

A visit to the five:am website leads to another experience that takes you on the journey from the concept to the yoghurt birth.  We found the website to be bright and bubbly whilst being  factual, funny and informative. Our visit left us feeling very welcome and confident in the product we were buying. By the time we left  we felt that we had personally grown to know both the owner and company and that our choice to buy organic, and five:am, was one that would not only benefit us health wise but benefit   our  whole family and the environment as well. As stated on the website “ Healthy people, healthy planet”

Another bonus to the website was the recipe tab. Here one can find tasty ideas that cover all meals of the day; breakfast, lunch, dinner and dessert. All recipes use natural wholesome ingredients that can easily be purchased at the grocery store.

Making five:am part of your daily ritual is making a healthy organic choice that not only benefits body and mind but keeps your taste buds dancing the day away.

five:am is available for purchase exclusively at Woolworths, Safeway and Thomas Dux grocers in NSW, Victoria, Queensland and South Australia.

For more information visit www.fiveam.com.au, join them on facebook www.facebook.com/fiveamyoghurt or follow them on twitter at www.twitter.com/fiveamyoghurt

article: Jennifer Deaves

photos: Sharyn Cairns, Andrew Maccoll and Martyn Miller

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